Japanese dairy specialist Meiji has announced the launch of a brand-new RTD coffee beverage made with whole oats, a new addition to its Meiji Marugoto Oats series.

The product is described as a ‘well-balanced, mellow-tasting’ oat drink with a hint of coffee flavour. Due to its use of whole oats – containing 6% whole oat flour and 12g of whole grain oats per bottle – it provides whole grain fibre and the water-soluble dietary fibre beta-glucan (0.5g per 200ml).

Beta-glucan is associated with various health benefits. While it has been believed to be difficult to retain the beta-glucan contained in oats when making a beverage, Meiji said it has succeeded in doing so thanks to a unique manufacturing method based on knowledge cultivated through years of research into dairy ingredients.

The product will launch into retail in Japan from 8 April 2025 in 200ml cartons, for a suggested retail price of JPY 162 (approx. $1.11).