UK free-from bakery brand Lazy Day has added two new offerings to its portfolio this autumn, Cornflake & Honeycomb Tiffin and Chocolate & Vanilla Cake Bars.
The launches follow the brand’s recent Caramel Blondie and Choca Mocha Squares debut earlier this year, bringing up its innovation pipeline to four launches within five months. The new SKUs highlight Lazy Day’s focus on expanding the free-from category with greater choice and flavour innovation.
Both new offerings are hand-baked in Lazy Day’s gluten-free, egg-free, milk-free and vegan bakery in Scotland.
The Cornflake & Honeycomb Tiffin combines Belgian dark chocolate tiffin with biscuit and honeycomb pieces, topped with a layer of caramel-coated cornflakes.
Meanwhile, the Chocolate & Vanilla Cake Bars build on the brand’s existing cake bar offering, which includes its established Belgian Chocolate Cake Bars. Each bar features chocolate sponge layered with vanilla flavour frosting, covered with a Belgian dark chocolate coating.
The brand noted the growth of both complex, contrasting textured products in bakery and broader food and beverage categories, with cornflake bakes identified as a key bakery trend on social media in 2026. The new products also tap into the rise of nostalgic flavour innovation in F&B, with cornflake bakes and cake bars both being familiar childhood favourites for many UK consumers.
Sally Beattie, co-founder of Lazy Day, said that the free-from category has changed significantly since the brand’s inception two decades ago.
“Shoppers quite rightly expect much more from the category today, and those expectations continue to inspire us when we’re developing new products,” she said.
“We want to make products that people genuinely look forward to eating and can enjoy with their friends and family, regardless of dietary requirements. Having four new products launch within five months feels like a really positive step forward in continuing that.”
The Cornflake & Honeycomb Tiffin is now available from Morrisons stores at an RRP of £2.80, while the Chocolate & Vanilla Cake Bars are launching in Tesco stores from 12 October at an RRP of £3.75.
