The Kraft Heinz Not Company – the plant-based joint venture of Kraft Heinz and NotCo – has unveiled two new products, NotMayo Chipotle Squeeze and Kraft NotMac & Cheese Cups.

Both innovations aim to meet the demand for plant-based options that do not sacrifice on flavour or convenience.

The NotMayo Chipotle Squeeze responds to the rise in popularity of spicy condiments, with data showing that spicy flavours are outpacing regular mayonnaise growth.

Chipotle, sriracha and general ‘spicy’ flavours have been identified as three of the top five grossing mayonnaise flavours, with chipotle seeing consecutive growth in the category over the past five years.

The product is made with plant-based ingredients including soya bean oil and chickpea flour, with added chipotle pepper purée. It is vegan and kosher, and is available in a squeeze bottle format for $4.99.

Also available now are the Kraft NotMac & Cheese Cups, a plant-based, microwaveable macaroni and cheese cup line created specifically for younger consumers seeking vegan convenience.

The vegan alternative to cheese sauce contains coconut oil and fava bean protein, and is claimed to deliver the same creamy taste as classic and familiar Kraft Easy Mac while providing a dairy-free option.

The cups are available in original flavour and sold in a four-pack for $6.99. They are ready in just 3.5 minutes, suitable for snacking or quick meals.