Plant-based specialised nutrition brand Kate Farms has unveiled a new high-protein nutrition shake, designed to ‘nourish people in the midst of change,’ such as those using GLP-1 medications.

According to Kate Farms, the new shake has been clinically developed with the support of doctors. It aims to support consumers’ dietary needs amid key health journeys such as supporting muscle health and weight management.

Launched following 18 months of R&D, the shake has been designed to fill common nutrient gaps that arise from such journeys. For example, using GLP-1 medications for weight management can result in reduced appetite, leading to muscle loss and nutrition gaps.

Due to the rise in GLP-1 drug use, Kate Farms said it felt ‘essential’ to develop a product that could meet these increasingly common unmet health needs.

The team studied the nutritional shortcomings of some existing protein shakes, consulting with healthcare professionals and gathering insights from GLP-1 users. The clear takeaway was that consumers need comprehensive nutrition that goes beyond protein and is purpose-made to meet their requirements.

Kate Farms’ new shake is made entirely from organic, plant-based ingredients, free from the top nine allergens, and made without artificial colours or sweeteners. Its nutritional profile features a blend of 25g of pea protein, 6g of soluble and insoluble fibre, and 27 essential vitamins and minerals. Each bottle contains 160 kcal and zero sugar.

Joe Rupnow, Kate Farms’ vice president of new enterprises, said: “As we perfected the formula's profile, we were intent on ensuring that each ingredient served a purpose. For example, the 25g of organic pea protein helps you support muscle health throughout your health journey”.

“The fact that High Protein Nutrition Shake is a complete source of protein means that it delivers all nine essential amino acids that your body can't produce on its own.”

Rupnow added that the team led preference tests, sensory panels and tasting with consumers, including GLP-1 users, to ensure the shake met high standards of taste.

“We pushed the shake's flavour and sensory experience to make it something you'd actually want to drink, not just something you should,” he noted.

The shake is now available via Kate Farms' website and on Amazon.