Kallø, a brand under the Ecotone UK umbrella known for its commitment to natural and organic foods, has launched its latest product, Sweet Chilli Veggie Cakes.

This new flavour marks the sixth addition to Kallø's expanding range of Veggie Cakes, which has already gained significant traction in the market, boasting a value of £6.6 million and a year-on-year growth rate of 40.2%.

Sweet Chilli Veggie Cakes are designed to cater to the increasing demand for healthier snack options that do not compromise on flavour.

Made primarily from lentils and peas, these cakes are high in protein and fibre, with each cake containing only 38 calories. They are suitable for a wide range of dietary preferences, including gluten-free, vegetarian and vegan diets.

Charlea Price, Kallø brand controller, highlighted the changing landscape of snacking, noting that while overall snacking is in decline, health-conscious consumers are still seeking out nutritious options.

"We’re excited to bring them an iconic and beloved crisp flavour in a healthier, high-benefit format," Price stated. She highlighted that the new flavour aligns with rising trends in sweet and spicy combinations – often referred to as 'swicy' – and the growing popularity of Asian cuisine.

Sweet Chilli Veggie Cakes will be available in major UK retailers, including Ocado, Morrisons, Waitrose and Tesco, with a recommended retail price of £2.75.

This strategic placement aims to capitalise on the existing popularity of Kallø’s Veggie Cakes, which have shown impressive market penetration growth of 26.3% annually.

The versatility of Veggie Cakes allows for various consumption occasions, whether enjoyed as a standalone snack or used as a topping or ingredient in salads and curries.

Kallø's Veggie Cakes have proven to be a strong performer within the brand's portfolio, reflecting a significant shift toward plant-based and health-oriented snacks.

The B-Corp's commitment to using natural ingredients and avoiding artificial preservatives aligns with consumer preferences for transparency and sustainability in food production.