Plant-based meat cuts brand Juicy Marbles has unveiled its latest innovation: a plant-based ribs product featuring edible vegan ‘bones’.

The edible ‘bone’, made from plant protein, can be baked or air-fried into puffed, crispy snacks offering as much protein as beef jerky, Juicy Marbles revealed in a statement announcing the innovation.

Its co-founder, Vladimir Mićković, described the imitation of bone as “fun from every angle”, allowing consumers to eat the product with their hands and tear off chunks of plant-based meat.

He commented: “Since we made the bones ourselves, we could actually question the concept of bones in general. We could challenge ourselves to make them useful – even edible”.

“At Juicy Marbles, we don’t just aim to recreate a shape of meat, but the entire experience, as well as the macro and micronutrient profile.”

The company said its soy protein-based ‘Bone-in Ribs’ will be available for regular purchase on its website in early 2024. Currently, the product is only available via limited ‘drops’, where small quantities will go on sale in the UK, EU and US. The first ‘drop’ is set for 28 August 2023.

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