Huel, a player in the plant-based nutritionally complete meal sector, has launched Daily Greens RTD, expanding its product line to meet the growing demand for convenient and health-oriented nutrition solutions.

This new RTD beverage is poised to disrupt the traditional powdered supplement market by offering a refreshing, lightly carbonated alternative packed with essential nutrients.

The Daily Greens RTD builds on the success of Huel's existing Daily Greens Powder, now available in a ready-to-drink format that emphasises convenience for consumers with busy lifestyles.

Each can contains a blend of 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fibre, designed to support mental clarity, immunity, gut health and sustained energy levels.

Notably, the beverage is low in calories (just 25 per can) and sugar (1g), making it an attractive option for health-conscious consumers.

Huel's new offering comes in three flavours: Apple, Cucumber & Mint; Peach & Hibiscus; and Blueberry, Lemon & Thyme.

The company aims to position the Daily Greens RTD as a versatile addition to consumers' daily wellness routines, appealing to those seeking both taste and nutrition in a convenient package.

James McMaster, CEO of Huel, said: “With our new Daily Greens Ready-to-drink, we're transforming a category traditionally dominated by powders by launching this convenient, great-tasting beverage. It’s not just another wellness drink; it’s a smarter, faster way to get complete daily nutrition.”

The Daily Greens RTD will be available for purchase on Huel's website and will roll out to major retailers including Sprouts, Target, LifeTime Fitness and Amazon this fall.

This expansion into brick-and-mortar stores underscores Huel's ambition to increase its market presence and accessibility to a broader audience.

As the health beverage market continues to grow, Huel's entry into the RTD segment signals a significant shift towards more functional, nutrient-dense options that cater to the fast-paced lifestyles of modern consumers.