US plant-based food company Hodo has introduced a new product line, Lightly Fried Tofu, available now in three flavour varieties: Chili Crisp, Golden Turmeric and Gochujang.

The tofu blocks are scored, lightly fried and then marinated in the sauces, resulting in ‘bold and juicy’ tofu that is pre-flavoured and ready to eat.

Hodo said it developed the product line following the booming popularity of Asian flavours. The Chili Crisp variety is described as a ‘fiery, umami-packed’ blend with notes of garlic, onion and crispy chillies, inspired by the favourite Chinese condiment.

Golden Turmeric features turmeric, ginger and black pepper, described as ‘earthy, warm and comforting,’ while the Korean-inspired Gochujang variant balances sweet, spicy and savoury with its fermented chilli flavour, adding ‘depth and complexity without overpowering’.

All three varieties are made with organic, non-GMO and gluten-free extra firm tofu, containing more than 36g of protein per 8oz pack.

Minh Tsai, founder and CEO of Hodo, said: “We noticed broad consumer interest in spicy Asian flavors like chilli crisp oil…Millennials and Gen Z associate fermented foods like miso, gochujang and turmeric with health and wellness. Our new lightly fried tofu is flying off the shelves as we see strong initial reaction from consumers.”

The new line is available at select retailers across the US, including Erewhon, The Fresh Market, Good Eggs and more.