Hippeas has partnered with plant-based meat brand This to launch its limited edition This Isn’t Smoky Bacon flavour of its chickpea puff snacks.

The smoky bacon flavour replicates the meatiness of This’s best-selling plant-based bacon products, which have won Great Taste awards.

“Everyone loves bacon, snacks and being healthy. The assignment was simple to comprehend but hard to execute. These puffs are 10/10”, said Andy Shovel, co-founder of This.

Each 22g pack contains 1.3g fibre, 3.7g of plant-based protein and only 87 kcals. They are vegan friendly whilst also being gluten, palm oil and MSG free, and are non-HFSS compliant.

Paul Nardone, Hippeas CEO added: “As two of the UK’s leading plant-based food brands it made perfect sense for us to collaborate. The product delivers against what we know consumers are looking for: maximised flavour and texture, alongside revolutionised nutrition to deliver better-for-you snacks.”

The smoky chickpea puffs are available from Waitrose stores (22g single packs, RRP £1) nationwide or direct to consumers on the Hippeas website.

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