Infant nutrition company Haven has launched what it claims is the world’s first 100% oat-based toddler drink, designed to provide an alternative to dairy- and soy-based varieties.
The company, based in New Zealand, has today (11 March 2024) added the dairy-free NPD to its existing portfolio of locally-made whole milk toddler products. According to Haven, the oat-based innovation contains all the same nutrients as its A2 Cow and Goat formulations.
Haven’s latest product – its first 100% plant-based option – has debuted following two years of development, under the guidance of food scientist and infant nutrition advisor Lynley Drummond. It aims to provide a trusted source of nutrition for toddlers aged 12 months and over.
Drummond commented: “This new oat-based drink includes all the vital protein, carbohydrates, fibre, fats, vitamins and minerals required to support healthy growth and development of busy toddlers”.
She added: “We are also proud of the taste and texture profiles we’ve created. It’s smooth, delicious and creamy like dairy, which has traditionally been a challenge for plant-based toddler milks.”
Key ingredients include oat milk fortified with a unique oat protein, and an algae-derived DHA, an essential omega-3 fatty acid for brain development.
It also contains lutein for healthy eve development, plant-based prebiotics and probiotics, 16 essential vitamins and minerals and a proprietary gentle oil blend. Like Haven’s existing range, it is free from palm oil and GMOs.
Kara Fleming, CEO at Haven, said: “Adding a plant-based option to the Haven portfolio was a logical progression for us, given the rise in childhood allergies and increasing consumer preferences towards healthy and nutritious plant-based options – especially for their children”.
Haven Oat Toddler Drink is now available online and at Chemist Warehouse, New World and Pak’nSave stores in New Zealand, retailing at NZD 42.99 (approx. $26.54).
© FoodBev Media Ltd 2024
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