Plant-based recipe kit start-up Grubby has teamed up with Tesco to launch a new range of meal kits, its first retail offering.

The launch follows the success of Grubby’s D2C business, and has now rolled out in Tesco stores across the UK.

Grubby is offering three brand new vegan recipe kits, each serving two people and ready to eat in less than 30 minutes.

The recipes – Aubergine Thai Green Curry, Curried Coconut Dahl and Crispy Gnocchi Puttanesca – are made with fresh, seasonal produce and sold in 100% recyclable packaging.

Tesco said that Grubby fitted nicely into its ‘Dinner Tonight’ strategy within produce, which aims to make it easier for customers to cook quick and healthy dinners.

“Plant-based is also a high growth category for us, and it’s important we make it as accessible as possible for Tesco customers, which Grubby does perfectly,” a Tesco spokesperson said in a statement announcing the launch.

Founder and CEO of Grubby, Martin Holden-White, said: “Plant-based continues to be a super high growth category in retail, and sustainability and convenience were clearly a key priority for Tesco. Right from the start, we saw a huge opportunity in working together to deliver a range of super simple, plant-based recipes that appealed to their wide range of shoppers.”

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