GNT Group has announced the establishment of GNT Ventures, an independent investment firm aimed at collaborating with start-ups to advance the development of plant-based colouring solutions.

This initiative comes at a time when the food and beverage manufacturing industry is increasingly focused on sustainability and natural ingredients.

GNT Ventures plans to invest in start-ups that are working on innovations in four key areas: raw materials and fermentation, processing, food ingredients and upcycling.

The firm aims to reshape the market for plant-based colours, aligning with growing consumer preferences for natural and sustainable food products.

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The firm is primarily targetting pre-seed to Series A funding, with individual investments reaching up to €1 million. GNT Ventures has already begun its investment activities, including a partnership with Plume Biotechnology to develop new Exberry colour solutions through fermentation technologies.

Managing director Finn Rieken said: "We’re looking to build relationships with start-ups that have the ambition to innovate and contribute to a more sustainable future". This approach reflects a broader trend within the industry, where established companies are increasingly collaborating with smaller, agile firms to drive innovation.

GNT Ventures offers access to a food-grade pilot plant for testing and optimising processes, as well as research and development expertise.

The firm also plans to assist start-ups in navigating regulatory requirements and market entry strategies, which are often significant hurdles for new companies in the food sector.

Photo credit: © iStock maxsattana

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