Plant-based food brand Fry’s Family Foods has launched a brand-new vegan chicken nugget product to celebrate the release of the film Chicken Run: Dawn of the Nugget.

The company teamed up with Chicken Run creator Aardman Animations for the launch of the product, which will be available at Tesco, Iceland, The Food Warehouse and selected Spar stores across the UK from 26 December.

Fry’s new nuggets are 100% vegan, made from a mix of non-GM soy, wheat and pea protein and coated in breadcrumbs.

Nicola Yates, head of marketing at Fry’s and parent company Livekindly Collective in the UK, commented: “This is an exciting new nugget from Fry’s with a superior fill and a super crispy crumb”.

“Our previous Traditional Chicken style nuggets were a firm favourite in the Fry’s range for many years, and as plant-based eating grew in popularity they became a staple in many households – but with new ingredients now available and new manufacturing methods, our new nugget has brought the recipe right up to date with a whiter appearance to the fill and our crispest crumb ever.”

The new nuggets will be available in 320g packs (RSP £3.00).

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