Vegan brand Follow Your Heart has launched dairy-free Greek Style Crumbles in the UK, available in Tesco stores nationwide from 12 July.

Created in the brand’s Los Angeles solar-powered, zero-waste facility (known as Earth Island), the crumble format is aimed at plant-based and flexitarian consumers looking for a traditional feta alternative.

John O’Connor, new business development at Follow Your Heart said: “We are so excited to launch the first dairy-free Greek Crumbles in the UK and it’s a great testament to our strong innovation team in the US focusing on plant-based cheese. We are passionate about showing UK shoppers how delicious and easy plant-based eating can be.”

“In contrast to some other brands with long ingredients lists including unrecognisable components, Follow Your Heart focuses on keeping things clean and minimal to create inherently better-for-you products for shoppers,” he added.

Greek Style Crumbles features just ten ingredients, is coconut-oil based, allergen-free and non-GMO. It is also free of dairy, soy, casein, gluten, lactose and preservatives.

RRP £3.50 for 170g.

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