Plant-based dairy brand Elmhurst 1925 has introduced a new plant-based sour cream product in the US, available in a squeezable pouch.
The launch marks an expansion into food for the brand, which is well-known for its dairy-free beverages. Elmhurst said that the launch was a “natural next addition” to its product line-up.
Made with minimal ingredients, the NPD is designed to provide a 1-to-1 replacement for dairy-based sour cream without sacrificing on the flavour and texture of its traditional counterpart. Its pouch packaging format aims to provide a mess-free, convenient solution for consumers.
Elmhurst’s sour cream is crafted with oat milk and hemp protein, containing no added gums or filler ingredients and emulsifiers. It is also free from sodium and cholesterol as well as being non-GMO Project Verified, gluten-free, kosher and vegan-certified.
It is created through Elmhurst’s patented HydroRelease method. Using just water, the process separates the components of a nut, grain or seed before reassembling them as a creamy, beverage-ready emulsion. This maintains the full nutrition of the source ingredient without the need for additives.
This zero-waste process upcycles any waste into renewable energy and is powered by 100% renewable hydroelectric power, Elmhurst added.
Heba Mahmoud, senior director of brand marketing at Elmhurst 1925, commented: “Stepping into the dairy-free food category feels like a logical move for Elmhurst, after we perfected delicious and nutritious plant milks and creamers made with only the simplest ingredients”.
Mahmoud continued: “It’s the first plant-based sour cream in a pouch, the cleanest recipe available in the market, is exceptionally creamy and tangy, and performs beautifully in any dish or recipe without melting or falling apart”.
Elmhurst 1925’s sour cream is now available online and in store at Publix with an SRP of $6.99, with further US retail partners soon to follow.
© FoodBev Media Ltd 2024
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