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Blue Diamond | July
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Alland & Robert | June 25

Diageo has launched two new oat-based, dairy-free variants of its Baileys Irish cream liqueur in the US, available in ‘Coffee Toffee’ and ‘Cookies & Creamy’ flavours.


The 17% ABV drinks, becoming a permanent addition to the brand's portfolio, feature blends of Irish whiskey with oat milk to offer a plant-based take on the classic, creamy and indulgent beverage. They can be added to hot and iced coffee, mixed into a cocktail or enjoyed simply with ice.


Coffee Toffee combines oat milk with notes of coffee and rich caramel, while Cookies & Creamy is described as a ‘nostalgic blend’ of oat milk with notes of vanilla and chocolate cookie.



Milly Shome, director of Baileys and Liqueurs at Diageo North America, said: “With Baileys Non-Dairy Liqueur Made with Oat Milk, we wanted to bring the flavour and something extra special to turn even the simplest of moments into memorable experiences”.


She added: “This innovation marks an exciting new chapter for us. Whether you go dairy-free or just enjoy how it tastes, oat milk elevates those treating moments we all love. We saw it as the perfect match for the lively, social spirit of Baileys, creating a whole new way to enjoy your coffee.”

 

 

 

Diageo introduces new permanent dairy-free Baileys offerings in US

Melissa Bradshaw

11 March 2025

Diageo introduces new permanent dairy-free Baileys offerings in US

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