Coffee shop chain Costa Coffee has launched its first plant-based ready-to-drink (RTD) product, an Oat Latte.
The 750ml RTD is launching exclusively in over 500 Tesco stores across the UK, combining Costa’s Signature Blend coffee with creamy oat milk.
Costa said the launch follows surging demand for plant-based alternatives, with a 38% increase in RTD plant-based sales over the past year according to Nielsen data.
In response to this, the company claims to be the first major coffee brand to introduce an RTD drink in a multi-serve format using dairy-free alternatives.
Mark Cumming, head of FMCG UK and Ireland at Costa Coffee, commented: “We are excited to introduce our 750ml Oat Latte, a product that demonstrates our ongoing commitment to innovation in our RTD range. We understand that consumers today seek not only great taste, but also products that align with their lifestyle or dietary requirements.”
© FoodBev Media Ltd 2024
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