British hummus brand ChicP has launched what it calls 'the UK’s first-ever' functional hummus range, positioning the brand at the forefront of health-led innovation within the chilled dips category.
The new range has been developed to meet growing consumer demand for gut-health support, increased fibre intake and functional nutrition, while maintaining premium taste and clean-label credentials.
ChicP’s innovation centres on replacing water with aquafaba (chickpea water), boosting fibre and protein content while reducing waste, alongside the use of extra virgin olive oil instead of rapeseed oil to enhance nutritional quality.
Designed to deliver tangible health benefits without compromising flavour or versatility, the range targets consumers seeking plant diversity, digestive support and everyday functional eating – expanding hummus beyond a traditional dip into a core lifestyle food.
“We created this functional range to enable consumers to choose healthier eating habits without compromising on flavour or convenience,” said Hannah McCollum, founder of ChicP.
“We’ve pushed the boundaries of what hummus can be – delivering targeted benefits for gut health, plant diversity and functional nutrition, while keeping taste at the heart of everything we do.”
The new range features five SKUs, each designed with specific nutritional and functional benefits:
Velvet Good Gut Hummus – enriched with Aquamin, a natural seaweed-derived calcium source that supports digestive enzyme function and gut microbiome health; delivers 4 Plant Points
Velvet Green Queen Hummus – a Green Goddess-style blend of peas, spinach, parsley and basil, delivering 6 Plant Points and high fibre content
Velvet Beetroot & Horseradish Hummus – bold, earthy flavour with warming spice, offering 6 Plant Points and high fibre
Velvet Hummus: High in Fibre – a Great Taste Award winner known for creamy texture and premium flavour
Indulgent Velvet Truffle Hummus – created with The Truffle Hunter, delivering premium savoury notes and 4 Plant Points
The functional hummus range is now available through major premium and health-focused retailers, including Ocado, Whole Foods Market, Planet Organic, Midcounties Co-op, Booths, Abel & Cole, Selfridges and independent farm shops nationwide.
The range will retail at £2.50 RRP per 150g pot, with the Truffle variant at £2.75 RRP.



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