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Beyond Meat is launching a new spicy jalapeño burger in the UK, unveiled just in time for the summer barbecue season.

The burger is described by the brand as ‘irresistibly juicy and delivering a spicy kick,’ said to be its hottest plant-based burger yet. It contains 16g of protein per 100g and is crafted from a blend of plant-based ingredients without soy, including pea protein and rice protein.

Ellie Stevens, senior brand manager for Great Britain at Beyond Meat, said: “There is a growing trend for spicy foods in the UK. Our recent data has shown that Brits love spice at their barbecues, with nearly a third of consumers purchasing spicy products, so we wanted to bring a delicious spicy kick to our iconic Beyond Burger.”

The new burger is now available chilled in 280 Sainsbury’s stores and 280 Tesco stores, as well as via Ocado. It will additionally launch in the frozen aisle into 200 Tesco stores on 6 June, and 200 Sainsbury’s stores in September. The RRP is £4.30 for two patties.

#barbecue #meatalternatives #plantbasedburgers #BeyondMeat #plantbasedmeat #UK #altmeat #peaprotein

Beyond Meat brings spicy new offering to the UK

The Plant Base

4 June 2024

Beyond Meat brings spicy new offering to the UK

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