Better Nature has launched a new smoky tempeh product, aiming to cater to demand for health and versatility in the meat-free category.

The product is made using tempeh seasoned with smoked salt, and can be pan-fried or baked. It joins Better Nature’s current product line-up of organic tempeh and tempeh pieces in mediterranean, barbecue and curry flavours.

Tempeh is a protein-packed Indonesian plant-based food made from naturally fermented whole soybeans.

Described as 100% natural and nutritious, Better Nature’s range aims to satisfy shoppers who are concerned by “long and unrecognisable” ingredient lists in the midst of increasing discussion around ultra-processed foods, the company’s CMO and co-founder Elin Roberts said in a statement.

She added: “What they want instead are veg-packed, whole food, planet-friendly options. They also want options that are versatile and can be kept in the fridge to be used in a range of different dishes.”

“The tide is turning for meat-free, and nutritious, sustainable, whole foods like tempeh offer a real opportunity to fuel category growth as we head into Veganuary and beyond.”

The brand’s range is rolling out at Asda stores this month, joining existing listings at Tesco, Lidl, Whole Foods Market and Planet Organic. The new smokey tempeh product is initially launching at independent retailers and on Amazon, with more stockists to follow.

Christopher Kong, CEO and co-founder of Better Nature Tempeh, said: “Our new smoky tempeh is a great addition to the range, catering to growing demand for flavoursome, plant-based wholefoods that are super versatile and easy to cook with.”

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