US plant-based food brand Barvecue has unveiled what it claims is a market-first innovation: a seasoned rotisserie chicken-style product.

The frozen product is crafted to deliver the flavour and texture of traditional rotisserie chicken, pre-seasoned and ready to heat and eat.

It is made using a clean label recipe based on Barvecue’s protein blend of whole soybean and sweet potato. Its other ingredients are organic apple cider vinegar, expeller-pressed canola oil, water and spices.

The shredded meat-style product is designed for versatility, suitable for serving in salads, wraps or as a centre-of-plate protein option, aiming to deliver a convenient solution for health-conscious consumers.

It offers 130kcal and 10g of protein per serving, low sodium, and no GMOs or cholesterol.

Lee Cooper. CEO of Barvecue, said: “As demand continues to grow for healthy, simple and convenient meal options, we're excited to bring a delicious plant-based chicken to the market that elevates nutrition and doesn't sacrifice flavour or texture”.

“Rotisserie Seasoned Chicken is a step forward in our mission to offer plant-based proteins that appeal to everyone at the table.”

The product is now available next to Barvecue’s Pulled BVQ and Carnitas, in the frozen aisle at Harris Teeter stores across the Southeast.