Barvecue, a plant-based ‘comfort food’ brand based in the US, has launched a new clean label ‘crumbled bacon toppings’ product.

The shelf-stable product, which complements Barvecue’s existing portfolio of frozen foods, is designed to provide a tasty and nutritious addition to salads, baked potatoes, pizzas, soups and more.

Barvecue’s crumbled bacon toppings are made with US-grown and processed ingredients, including pea protein, sweet potato, organic apple cider vinegar, expeller-pressed canola oil and a blend of spices.

According to the brand, they offer equivalent protein and decreased fat compared to competitors, containing no cholesterol and only ‘wholesome’ ingredients, in keeping with the company’s commitment to providing clean label options that deliver ‘exceptional’ taste and texture.

Foodservice packs will be available for nationwide shipping from WebstaurantStore early this month. Retail packs will soon follow, launching at retailers in the US as well as being available now on Barvecue’s website.

Chase Slenker, plant-based category manager at WebstaurantStore, commented: “Barvecue's new plant-based crumbled bacon is an innovative new product in the plant-based space and is a much-needed improvement to traditional bacon bits and existing ‘flavoured’ plant-based bacon products. The real smoke flavour and authentic texture leaves a lasting positive impression and I'm excited for foodservice operators across the US to be able to try this product in their recipes.”