Plant-based nutrition brand Aloha has launched a limited-edition strawberry protein bar, made with real strawberries and coconut flakes.

The bar joins the brand’s growing line-up of fruity flavours, which includes blueberry, key lime, lemon cashew, raspberry white chocolate and chocolate cherry. Each bar contains 14g of protein, 10g of fibre and 4g of sugar.

Aloha, based in the US, said that the launch responds to growing demand for snacks that pair real fruit with protein and fibre, without being high in sugar.

Brad Charron, CEO of Aloha, said: “Strawberry is one of the most beloved flavours in the US, but it's also one of the hardest to get right without leaning on artificial flavours and sketchy ingredients. That’s not how we do things here.”

The bar is USDA-certified organic and is launching via Amazon and Thrive Market, as well as Aloha’s website, in a small-batch initial run before a potential expansion in 2027.