Mondelēz International's Clif brand has expanded its Builders protein bar line with the launch of a new White Fudge Oreo-flavoured variety.

General Mills’ Lärabar snack bar brand has expanded its offering to include Lärabar Protein, debuting in three flavour varieties.

Ingredion has expanded its range of ingredient solutions with Vitessence Pea 100 HD, a pea protein optimised for cold-pressed snack bars.

US plant-based nutrition brand Aloha has added a limited-edition Cookies and Creme protein bar to its portfolio.

Nākd. is expanding its fast-growing protein portfolio with the launch of Nākd. Protein Cherry.

Trubar has been acquired by Turkish snack giant ETi Gıda in an all-cash transaction valued at $173 million

Candian plant-based snack company Trubar has entered into an agreement to be acquired by Turkish CPG company ETİ Gıda Sanayi ve Ticaret, for approximately CAD 201 million (approx. $142 million).

Fermenta, a health and performance nutrition start-up, is set to introduce protein bars made with Solein in the US market, with consumer availability planned for Q1 2026.

Gut-friendly food brand Bio&Me has launched Daily Boost Fibre + Protein bars, specially developed to appeal to female consumers.

Protein continues to dominate the active nutrition space, but will the craze continue to resonate with future plant-based consumers?

L-Nutra has launched the Prolon L bar – a plant-based protein bar formulated to support muscle health and healthy ageing as well as fuelling workouts.

UK-based nut butter brand, Pip & Nut, is expanding its product portfolio with the launch of its first-ever Protein Bars, set to hit the market in mid-September.