meat alternatives
This expands portfolio with new plant-forward and meat-mimicking products
UK plant-based brand This has expanded its portfolio with the launch of three new products: This Isn’t Beef Pastrami, Super Veg Protein Bites and Super Superfood Breaded Pieces.
Labelling debate presses on as European Agriculture Committee votes to ban meaty words on plant-based foods
The European Parliament Agriculture Committee voted to ban the use of names such as ‘burger,’ ‘sausage’ and ‘steak’ for plant-based foods this Monday in an ongoing debate surrounding the labelling of meat alternatives.
Eat Just brings Just Meat plant-based chicken alternative to market in Texas, US
Eat Just, the maker of the mung bean-based Just Egg alternative product, has recently announced the launch of its new chicken alternative in Texas, US.
Novameat unveils new plant-based pulled lamb and pork products
Barcelona-based food-tech company Novameat has launched two new meat alternative products, Pulled Lamb Style and Pulled Pork Style.
Vivera and The Vegetarian Butcher reveal new joint organisation identity following acquisition
Meat alternatives brands Vivera and The Vegetarian Butcher have revealed their new joint venture, The Vegetarian Butcher Collective, following their merger deal announced earlier this year.
Editor’s view: Is meat mimicking over?
With alt-meat industry leaders moving away from imitation while tofu and tempeh sales are going strong, could this transition toward more ‘natural’ proteins be signalling the beginning of a new era?
Oscar Mayer introduces limited-edition combined pack of both meat and plant-based hot dogs
Kraft Heinz’s Oscar Mayer brand has introduced a combined offering of both plant-based and traditional meat hot dog sausages, packaged together in one product without cross contamination.
The Better Meat Co raises $31m to scale mycoprotein fermentation
The Better Meat Co (BMC) has secured $31 million in an oversubscribed Series A funding round to expand its patented mycoprotein fermentation technology to commercial scale.
V2Food acquires Daring Foods, partners with Ajinomoto
Australian plant-based food group V2Food has formed a strategic partnership with global food science company Ajinomoto, and has also recently acquired US vegan chicken brand Daring Foods.
Beyond Meat reduces workforce and appoints chief transformation officer amid ongoing financial challenges
Beyond Meat is continuing its efforts to reduce operating costs following challenging Q2 2025 financial results, revealing a 19.6% decrease in net revenues year-over-year.
Impossible Foods loses EU trademark case against Spanish bakery
Meat alternatives company Impossible Foods has lost a four-year trademark legal case against a Spanish independent bakery, Impossible Bakers.
Beyond mimicking? Beyond Meat embarks on its next frontier with 'blank canvas' offering
Beyond Meat is embarking on its next phase of innovation, marked by a shift away from imitation and the debut of a new, plant-forward product line showcasing the brand’s shortest ingredients label yet.
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