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Blue Diamond | July
DSM
Givaudan DDW

Barcelona-based food-tech company Novameat has launched two new meat alternative products, Pulled Lamb Style and Pulled Pork Style.


The new innovations complete the start-up’s ‘Pulled’ product category, which offers versatile and ‘hyper-realistic’ plant-based proteins to food manufacturers, chefs and home cooks in formats that replicate beef, chicken, pork and lamb.


The plant-based lamb represents a key R&D breakthrough for Novameat, which noted that there are few existing plant-based lamb options currently available on the market. The company said its new innovation overcomes the challenge of emulating lamb’s distinct flavour and delicate mouthfeel.


Crafted with Novameat’s MicroForce technology, the product is claimed to offer a ‘remarkably’ authentic taste and tender bite. It is well-suited for substituting lamb in traditional dishes such as roasts, tagines and kebabs.



Meanwhile, the Pulled Pork aims to stand out in a crowded market in which many plant-based pork alternatives exist in varying formats. Novameat’s shredded version is designed to replicate the juicy, fibrous texture of traditional pulled pork. Providing a ‘mild’ flavour, it is suitable for use in applications like barbecue classics, burritos, bowls and stews.


Both new Pulled products are made from a short list of natural, clean label ingredients with no ‘complex additives,’ and are free from common allergens including soy and gluten.


Guiseppe Scionti, founder and CEO of Novameat, said: “By expanding our Pulled category with two new, less common plant-based meats, we are providing a toolkit for chefs to explore a lot further than before”.


“These products are a testament to our commitment to relentless innovation and a promise that the plant-based future doesn’t have to compromise on taste, texture or culinary experience.”


The new Pulled Lamb and Pork launched 1 September, now available to foodservice partners, distributors and food manufacturers.

Novameat unveils new plant-based pulled lamb and pork products

Melissa Bradshaw

4 September 2025

Novameat unveils new plant-based pulled lamb and pork products

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