US oat milk brand Planet Oat has announced the launch of Planet Oat Humble Edition – a chilled oat milk product made with just five ingredients.

The brand, owned by food and beverage group HP Hood, said its latest offering delivers a ‘delightfully creamy texture’ inspired by homemade oat milk recipes from around the world.

It is crafted with just water and oats, banana purée, sea salt and baking soda, catering to increasing demands for clean-label milk alternative options. The NPD contains no gums or oils and no cane sugar, with just 4g of sugar per 8oz serving.

Chris Ross, senior vice president of marketing and R&D at Planet Oat, said: “The launch of Planet Oat Humble Edition Oatmilk is an opportunity to reinforce what the brand stands for: thoughtful innovation rooted in the mighty, humble oat”.

“We wanted to create an oat milk inspired by the earliest homemade recipes but is still silky-smooth and delicious, showing consumers they don't need to compromise to feel good about what's in their glass."

Innovation in clean-label plant-based dairy products is on the rise as consumers become increasingly discerning about additives, which are often used within the category to deliver creamier textures and enable products to more accurately mimic traditional dairy milk.

In the UK, Carlsberg Britvic-owned Plenish has this week announced the launch of a clean-label oat milk product made with just four natural ingredients and delivering 10g of protein per serving.

Planet Oat’s latest launch is now available at select Walmart stores across the US.