Plant-based oat milk chocolate brand HAPPi is set to shake up Easter 2026 with the launch of its new Pistachio Crunch Easter Egg, a flavour-forward innovation inspired by the viral Dubai chocolate trend.

Crafted from HAPPi’s signature oat m!lk chocolate, the new egg blends pistachio with Kanafe (Kunafa) for a distinctive Middle Eastern flavour profile.

The result is a balance of sweet, nutty notes and crisp texture, wrapped in smooth, velvety plant-based chocolate for a premium taste experience.

Founder Gavin Cox explains: “Every year we consider the best flavour trends to inspire our latest Easter egg launches. Dubai chocolate continues to be huge in food and drink, so producing an egg inspired by those flavours seemed a no-brainer. Plus, the fact that it’s plant-based offers more customers the chance to experience this delicious flavour combination.”

Made using 100% natural ingredients, the Pistachio Crunch egg offers a premium plant-based alternative for Easter gifting.

HAPPi sources its ethically produced cacao from family-owned Luker’s Chocolate in Colombia, supporting sustainable farming practices and responsible supply chains.

The HAPPi Pistachio Crunch Easter Egg (RRP £15.00, 155g) will be available from Waitrose and Amazon, joining the brand’s wider Easter range, which includes flavours such as Plain M!lk, Salted Honeycomb and Cherry & Almond.