Online supermarket Wolt Market Denmark has become the first supermarket outside of the Netherlands to adopt the ‘Protein Tracker,’ a tool developed by ProVeg Netherlands and the Green Protein Alliance to track plant-based food sales.

The tool measures the volume of protein from animal and plant-based products – the ‘protein split’. Through this understanding, it aims to accelerate progress toward a healthier balance and the increased uptake of plant-based food products.

ProVeg and the Green Protein Alliance developed it in collaboration with Dutch supermarkets, environmental organisation Natuur&Milieu, and think tank the Questionmark Foundation.

According to ProVeg, a total of 85% of the retail sector in the Netherlands now measures and publicly discloses the share of protein sales from plant-based and animal-based sources.

Following its success in the Netherlands, the Vegetarian Society of Denmark invited Anke van ‘t Klooster, protein transition expert at the Green Protein Alliance, to Denmark to share the Protein Tracker with Danish supermarkets.

Jasmijn de Boo, global CEO of ProVeg International, said: “Wolt joins a growing number of supermarkets now tracking their plant-based protein food sales through the Protein Tracker”.

“It is a fantastic tool to set targets and make real progress in moving closer towards the recommendations of the Eat Lancet Commission’s Planetary Health Diet.”

The science-based Planetary Health Diet from the Eat Lancet Commission aims to provide a guideline for healthy and sustainable eating that benefits both people and the planet. It emphasises heavily on ‘plant-forward’ eating, focusing on whole grains, fruits, vegetables, nuts and legumes.

Martin Rouchmann, category manager at Wolt, said: “We see the Protein Tracker as a vital tool to ensure our company sells more plant-based foods, thereby driving the transition towards healthier and more sustainable diets”.