UK vegan chocolate brand, Push Chocolate, is introducing low-sugar buttons with plant-based protein, aimed at health-conscious consumers.

The new offering is free from all 14 major food allergens, including dairy, gluten, nuts and soy. The buttons are also said to contain sustainably sourced cocoa and no palm oil.

The recipe features a mix of pea protein isolate and rice protein, that is said to deliver an optimal amino acid profile very similar to whey protein. The company uses an unrefined sugar called panela sugar, alongside inulin (chicory root fibre) to sweeten its chocolate.

According to Push, the entire line contains a minimum of 42% cocoa solids and uses more than 50% less sugar per 100g than mainstream brands.

Push Chocolate founder, Ant Wilson, said: “I firmly and passionately believe that sugar should not be the first ingredient in any product. Instead, Push Chocolate’s range uses a smart formulation of exceptional quality ingredients to deliver melt-in-the-mouth, creamy chocolate with fantastic taste and top-notch health credentials. Shoppers are becoming ever more conscious of their wellbeing and the sustainability of products.”

The new buttons are available from the Push Chocolate website, priced at £4.99 per 100g pouch.

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