Australian brand Veef has introduced a new range of ‘carbon neutral’ plant-based meat offerings at Woolworths stores across the country, priced on par with conventional meat products.

The chilled product range includes plant-based mince alongside three sausage variants: classic sausages, smokey sausages and chorizo sausages.

Veef’s range offers a source of protein, fibre, iron and vitamin B12, and is crafted by local chefs on the Sunshine Coast. The products, which are made from soya protein and can be used as a 1:1 replacement for traditional meat, are packaged using 50% less packaging materials than the brand’s previous products, and are priced at AUD 4.50 (approx. $3.10) per 300g pack.

Alejandro Cancino, CEO of Veef’s parent company The Aussie Plant Based Co, said: “This price parity is a game-changer, allowing consumers to choose a healthier, more sustainable option without paying a premium. It addresses the top motivations for reducing meat consumption: health benefits, environmental concerns and budget constraints.”

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