Upfield-owned dairy-free cheese brand Violife has expanded into the vegan cream category for the first time, with the launch of Viocreme.

Viocream is made from a blend of coconut and rapeseed oils, lentil protein, natural flavour, maize starch, beet sugar and rock salt. The new product is 100% vegan and free from dairy, soy, gluten, lactose, nuts, preservatives and emulsifiers.

Violife’s senior marketing manager, Bianca Harris, said: “100% vegan, Viocreme can be enjoyed by everyone and, as it largely emulates the properties of dairy cream, it is truly versatile. Joining Vioblock and Viospread, we’re excited to now offer a fuller dairy alternative range, beyond cheese alternatives, to flexitarians, vegans or vegetarians searching for plant-based dairy products that taste and act like the real thing”.

Viocreme will be available in Asda and Ocado from 15 November with an RSP of £1.50.

Last week, Violife released a new camembert-style cheese, Le Rond Camembert Flavour, for the festive season.

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