Plant-based meat business This has added a new range of ready meals to its portfolio, aiming to fill the gap for a meat reducer offering that also appeals to younger consumers.

The launch sees three plant-based ready meals hit the shelves that are low in saturated fat, high in protein and can be cooked in the microwave in 4-5 minutes.

The varieties are This Isn’t Pork Meatballs and Spaghetti, in a rich tomato sauce with grilled peppers; This Isn’t Chicken Thai Green Curry, with a coconut and lemongrass sauce, aubergine, green beans and rice; and This Isn’t Pork Sausages and Mash, with red onion gravy and creamy kale mash.

Andy Shovel co-founder of This said: “The ready meals taste lush and it’s a massive moment for us to be launching into our fourth new category so quickly. Thanks to all the amazing work of This team we’ve been able to produce meals which are indistinguishable from the nation’s favourite meat-based classics.”

The ready meal range will be This’s fourth new category in a matter of months, driving penetration to the plant-based lifestyle. The brand launched its first frozen range in June, its first branded food-to-go range in July and its first ambient snacking product with Hippeas just last month.

The products will be available in Tesco stores from 12 September and will have an RRP of £3.95.

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