Squeaky Bean expands portfolio with debut of frozen ingredients range

Squeaky Bean is set to launch its inaugural frozen ingredients range, featuring the brand’s meat alternatives.

The new Seasoned Chicken Style Pieces and Steak Style Strips aim to cater to the expanding demographic of meat-free consumers seeking convenient and versatile frozen products.

With a convenient three-minute cooking time straight from frozen, these ingredients provide a hassle-free option for consumers looking to incorporate plant-based alternatives into their favourite dishes.

Squeaky Bean’s Steak Style Strips are positioned as a premium offering within the meat-free category, addressing the need for high-quality frozen steak alternatives. Crafted to closely mimic the taste and texture of beef steak, these strips offer an ideal ingredient for plant-based tacos or a flavorful addition to stir-fries.

Meanwhile, Squeaky Bean Seasoned Chicken Style Pieces boast a well-balanced blend of salt and pepper seasoning, providing a versatile base for a range of dishes, including curries, pastas and salads.

Both products, made from a blend of wheat and pea protein, are 100% vegan, boasting high protein content and low saturated fat levels.

Becky Youseman, marketing controller at Squeaky Bean, which is part of The Compleat Food Group, said: “As the number one brand in ready-to-eat meat-free pieces, we’re well versed in creating plant-based options that deliver a hit of flavour and unbeatable texture. We’re always looking at how we can help consumers make easy plant-based swaps into their diet without changing their habits, which is where our new range of frozen ingredients come in.”

She added: “We regularly hear from our Squeaky fans about how they want to cook with our products, and our latest range offers an easy and convenient way to create plant-based dishes with no compromise on taste and texture. This is just the start of a very exciting year for Squeaky Bean as we continue in our goal to shake up the plant-based category, with a pipeline of impressive innovation set to launch in 2024.”

Consumers can find Squeaky Bean Seasoned Chicken Style Pieces and Squeaky Bean Steak Style Strips at Waitrose from today (8 January), each available in 240g portions with a suggested retail price of £3.25.

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