Plant-based ready meal brand Shicken has launched a new teriyaki kebab skewer product in the UK, Iceland, Sweden and France.

The brand, based in the UK, creates plant-based Asian ready meals based around its vegan-friendly chicken alternative, crafted with a blend of soya, wheat and pea proteins. The company uses its technology to create a ‘succulent, chargrilled chicken-like’ texture with a focus on natural, plant-based ingredients.

Shicken’s new Teriyaki Kebab Skewers have launched at Costco, priced at £9.99 per 960g. They feature Shicken’s plant-based chicken pieces marinated in a spice mix, then coated in a sticky teriyaki glaze.

They can be cooked in the oven, air fryer or on the barbecue, aiming to provide a convenient plant-based meal time option for consumers. The new skewers launch follow the success of the brand’s Tikka Kebab Skewers in Costco UK.

Shicken has also announced that it has secured distribution of its frozen ready meals range into US retailer Sprouts Farmers Market, alongside the NPD launch across Costco UK and new European markets.

Shicken’s Tikka Masala, Jalfrezi and Butter Curries plus its Tikka Kebab Skewers have now launched into 380 Sprouts stores, spanning 23 US states. The new teriyaki skewers began rolling out across the UK, Iceland, Sweden and France from 1 January 2024.

Parm Bains, co-founder of Shicken, said: “Shicken is all about bringing some of the nation’s favourite world food cuisines into a convenient, sustainable plant-based offer, without compromising on restaurant quality authentic taste”.

He added: “We are incredibly excited to take Shicken into Pan-Asian cuisine with our new Teriyaki Kebab Skewers and we can’t wait to share the incredible NPD we have in store later this year”.

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