Plant-based meat maker, Redefine Meat, has announced the launch of its first pork product, the New-Meat Bratwurst.

The company’s latest offering made its debut at Oktoberfest in Munich, on the menu of traditional Bavarian beer house Tegernseer Tal.

The vegan bratwurst is said to offer the same fatty mouthfeel and level of juiciness that characterise its meat-based counterpart, with a flavour profile developed in partnership with chefs.

Redefine’s expansion into pork alternatives follows the commercial launch of its plant-based whole cuts last year, which were created using 3D printing technology.

Julian Kinner, restaurant manager at Tegernseer Tal – Bräuhaus, said: “We’ve been selling Redefine Meat’s New-Meat burger products for several months now and it’s fair to say that customers love it as much as our chefs do”.

“The demand for tasty, sustainable plant-based meat alternatives has increased enormously. The bratwurst delivers the high level of quality we have come to expect from Redefine Meat in terms of taste, texture and preparation, offering our customers a plant-based alternative to one of the nation’s favourite meat products that doesn’t compromise on the eating experience. ”

The New-Meat Bratwurst will be commercially available for foodservice providers in Germany, the UK and the Netherlands starting in November, with a number of restaurants already signed up.

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