UK meat alternatives brand Quorn has received a funding injection from parent company Monde Nissin Corporation, enabling it to repay £18 million of debt as it embarks on a multi-year turnaround plan.

Quorn’s CEO, David Flochel, described 2025 as a ‘reset year’ for the company, which is aiming to strengthen its operations and bounce back from a challenging period marked by notable financial losses driven by declining sales.

Commenting on the company’s plans, Flochel said: “The challenges in the category have been well documented but we’re starting to make progress… I believe that with the right focus and strong execution, we can turn both the company and the category around. That won’t happen overnight, but the hard work is starting to pay off and I am delighted to be leading the transformation.”

In the first quarter of 2025, Quorn’s sales declines slowed to a decrease of 6% from the 9% decline seen through 2024, with gross margins improving and core losses shrinking. The company delivered a cash generative performance, allowing it to repay a £12 million of external borrowing.

Flochel joined the business in November 2024, having previously been MD of Heineken UK and leading a business and culture turnaround for the beer giant.

‘Transform to Win Together,’ a turnaround plan made up of three building blocks, launched in January 2025. The plan involves efforts to transform Quorn’s supply chain for boosted efficiency and profitability; build on customer partnerships based on consumer insights; and create a ‘high-performance mindset’ across the team.

As part of this, Quorn has initiated two new marketing campaigns in 2025, the most recent being its summer campaign in May that aimed to bring new shoppers into the Chilled Meat Free Snacks category.

The campaign was supported by a multi-million-pound investment and has brought 356,000 new buyers versus the previous year, according to the company, with accelerated year-over-year growth for Quorn Chilled.

“These are just a few of our highlights,” Flochel said. “2025 will be a pivotal year for Quorn, we've got big plans ahead and even more wins to come.”