Purely Elizabeth has announced the launch of a cereal line featuring “sustainably sourced,” plant-based vitamin D.

The brand’s new Superfood Cereal with Vitamin D is free from gluten, contains 6g of fibre per serving and is available in two flavours: Vanilla Blueberry Almond and Honey Peanut Butter.

The cereal is said to be made using “superfood ingredients,” such as chia, quinoa and amaranth, and also features whole foods like fruits, nuts and seeds.

Following a spike in awareness precipitated by the Covid-19 pandemic, Purely Elizabeth says that now more than ever, consumers are seeking ways to incorporate vitamin D into their diets.

The brand’s new cereal features organic, plant-based vitamin D3 and is sweetened with sustainably sourced coconut sugar.

Purely Elizabeth Superfood Cereal with Vitamin D can be purchased via the brand’s website, as well as at Whole Foods Market stores nationwide.

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