Premier Foods-owned brand Bisto has expanded its meat-free gravy offering with the launch of a chicken flavour.

Bisto’s chicken-flavoured gravy is said to be “an ideal accompaniment to a wide range of meals, perfect for those following or looking to try a vegan diet,” said the brand.

Helen Touchais, brand director for flavours and seasonings at Premier Foods, said: “With consumers increasingly choosing to go meat-free, there is an opportunity to provide an alternative gravy within the category for those wanting to create a vegetarian or vegan dish with the same well known and loved taste of the original Bisto products”.

She continued: “Bisto is a go-to brand for the roast dinner occasion – especially at this time of year when the demand is high – and Bisto best meat-free chicken flavour gravy is the ideal accompaniment to this and many other meal options”.

The meat-free chicken-flavoured gravy will be available at Tesco stores from this month for £3.99.

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