Food tech company Planteneers is opening a new office in Illinois, United States, alongside a Customer Excellence Center.
Headquartered in Ahrensburg, Germany, Planteneers develops solutions for plant-based meat, sausage, seafood and dairy alternatives.
The company’s new location in Aurora, Illinois, will be led by Gretchen Moon, vice president of commercial operations for North America. Planteneers said Moon’s team will focus on the expectations of American consumers. Its product managers and R&D technologists will provide new ideas and high-sales-potential concepts, alongside sales, distribution and marketing specialists.
“In plant-based sausage products, our focus is on alternatives to raw sausages like salami and chorizo, as well as snack-sticks, cold cuts, and small sausages. In meat alternatives we naturally address the BBQ classics, steak and ground meat,” Moon commented.
“Cheese and dairy products are also interesting from our perspective. Manufacturers can use our systems to make plant-based alternatives to parmesan, cheddar, feta, and cream cheese.”
In a statement announcing the expansion, Planteneers said that systems for plant-based ice cream offer attractive market potential, as well as plant-based cream cheese for cheesecake.
Construction has already begun on the new Customer Excellence Center in Aurora, which is slated to open next summer. In addition, the company’s applications technology team will be expanded.
“Plant-based is more and more important on the North American market,” said Moon. “New, innovative products that are increasingly similar to conventional animal products will be easier for consumers to integrate into their daily lives, since they fit existing habits. At our new location with production, R&D, and the upcoming Customer Center, we can address customer-specific requirements for the US market even better.”
The company is set to present demonstrations of its products at the Plant Based World Expo North America in New York City next week and will be involved in various discussions and sessions during the conference. It will also present new ideas for food manufacturers at the Future Food Tech show in San Francisco next March.
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