Swiss food-tech start-up Planted is expanding into the charcuterie category with its first plant-based cold cut, now available at Coop stores in Switzerland.

The product is designed to provide a vegan alternative to the classic Swiss lyoner cold cut, described by the company as the “cleanest Lyoner cold cut on the market” due to its natural and minimal ingredient list.

Planted focuses on the absence of additives within its portfolio, aiming to create healthy and sustainable alternatives to traditional meat products. Its new Lyoner product contains just seven ingredients: pea protein, rapeseed oil, water, spices, yeast, salt and vitamin B12.

According to Planted, the product contains more protein than the animal equivalent while providing the same familiar taste and texture thanks to an additional fermentation step in the production process developed specifically by the company.

It is also said to create 34% less CO2 and use 51% less water to produce compared to its animal counterpart.

Pascal Bieri, co-founder of Planted, said: “Our goal is to support people in enabling them to easily have a meat-free diet, without compromise and with purely natural ingredients – and this doesn’t stop with tackling Switzerland’s most popular cold cut, the Lyoner”.

The Lyoner builds on Planted’s existing meat alternatives range and is a ready-to-eat product, particularly suitable for flexitarians, with a wide range of uses including sandwiches and charcuterie platters.

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