Premier Foods-owned Plantastic is expanding its range of Protein Boost pots with the launch of a new Classic Curry & Rice variant.

The product joins Plantastic’s line-up of Protein Boost offerings, including Bolognese Pasta and Satay Noodles.

It aims to provide consumers with a greater choice of healthy and nutritious plant-based, quick meal solutions. The Curry & Rice product contains 13g of protein and is low in fat, made with no artificial colours or preservatives.

Katherine Cook, Plantastic’s brand director at Premier Foods, commented: “We have seen our UK consumers coming back time and time again for our Protein Boost Pots, with repeat purchases at an all-time high”.

She added: “With 31% of consumers looking for plant-based offerings within the UK Quick Meals and Snacks category, and two out of three consumers desiring more protein from the category, our Plantastic Protein Boost pots are well-positioned to win incremental baskets”.

The new snack pot is available now in selected Tesco stores across the UK (MRSP £1.15 per 68g pot).

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