Get ready to celebrate the most delicious products in the world of plant-based food and drink! The Plant-Based Taste Awards (PBTA) are back for their fifth year, and they've undergone a thrilling transformation to put taste firmly in the spotlight and offer participants unprecedented value.
We are delighted to announce the official launch of 2025's new PBTA edition, inviting brands, producers and foodservice providers from across the globe to celebrate the quality and taste of plant-based products.
Since their inception, the Plant-Based Taste Awards have been dedicated to celebrating the finest-tasting plant-based innovations. For 2025, we've listened, evolved and are thrilled to unveil a revamped format designed to deliver greater visibility, continuous engagement, and truly meaningful recognition for participants.
So what’s new for 2025?
The Plant Base Directory: This brand-new, year-round online hub is a game-changer! All entrants will gain a dedicated listing, providing visibility and connection between their products and consumers, retailers and buyers searching for quality plant-based products.
Evaluation: Products will now be evaluated by a panel of expert judges (contributing 60% of the final score) AND receive votes from discerning customers (contributing 40%). This model ensures a comprehensive and market-relevant assessment.
Focus on flavour: While 'categories' will still exist as helpful search filters on the new directory, judging will focus on the individual merit and outstanding taste of each product.
Tiers of recognition: Recognition is more accessible and transparent with our new tier system based on combined scores:
Winner: Awarded to product scoring 75% or higher
Finalist: Awarded to products scoring between 50% and 74%
Commended: Awarded to products scoring 49% or below
Foodservice: We're thrilled to extend participation to the vibrant plant-based foodservice sector! Restaurants, cafes, bakeries, takeaways and more can now enter their signature dishes and products.
Valuable Public Voting Report: Entrants will receive a report offering invaluable insights, including voter demographics, key feedback highlights and constructive criticism to help refine offerings and marketing strategies.
Vegan Friendly UK
Hello Vegan Friendly Businesses! Vegan Friendly certified restaurants and products are eligible for a discount on all entries! Email us to learn more.
Their label can already be found on thousands of Vegan Friendly Certified restaurants, businesses, and products globally.
When can I start voting?
Judges and consumers have the opportunity to vote for their favourite plant-based products through the new Plant Base Directory. This directory will function as the voting platform where you can sign in and track your votes. Each product will feature a list of stockists so you know where to find each product.
Voting opens on 9 June and closes on 21 November.
The Plant-Based Taste Awards 2025 promise to be the most exciting yet, connecting the world and highlighting the incredible flavour and quality within the plant-based industry. We can't wait to discover the next wave of best-tasting plant-based products!
Entries are now open until October 28!
About FoodBev Awards
FoodBev Media awards schemes have been running for more than 20 years and are now recognised as the most credible and respected awards schemes to influence the international food and beverage industry.
For more information about our selection of awards programmes, please visit foodbevawards.com or email awards@foodbev.com
