RTD oat milk cocktail brand Panther M*lk is making waves in the cream liqueurs category with its fresh range of flavours.

The brand’s latest launch aims to resonate with a younger demographic, prioritising sustainability and taste without compromising quality and enjoyment.

The newly unveiled matte black bottles feature modern aesthetics while maintaining their Spanish heritage. Crafted with sustainability in mind, the 50cl black bottles use fewer raw materials in production and transportation, complemented by eco-friendly labels printed with non-polluting ink, showcasing an elegant panther and butterfly bathed in sunlight.

The flavours include:

1. Crema: a smooth drink with hints of vanilla, caramel and warming spice, premium spirits with oat milk.

2. Rosa: a fruity, vibrant blend with ripe strawberries with Panther M*lk’s secret spirit blend and oat milk.

3. Cafe: a pick-me-up featuring warm roasted coffee combined with premium spirits and oat milk.

4. Menta: a refreshing, cool option fusing premium spirits with oat milk and subtle peppermint notes.

Panther Mlk’s latest offerings align with the burgeoning trend of plant-based dairy alternatives, particularly popular among the 18 to 35-year-old demographic. With 62% of UK adults purchasing plant-based dairy alternatives and the global dairy-free cream liqueur market projected to reach $4.2 billion by 2031, Panther Mlk’s innovative approach resonates with environmentally conscious consumers.

Rooted in the clandestine allure of 1920s Spain, Panther M*lk reimagines the classic ‘Leche De Pantera’ cocktail for the modern era, appealing to a new generation of socially conscious drinkers seeking guilt-free indulgence.

Paul Crawford, founder of Panther M*lk, said: “This is a landmark moment for me and for the brand. These changes further build our credibility and appeal amongst young consumers, whilst also allowing us to deliver a price point in on- and off-trade that makes the brand much more accessible to trade. Panther M*lk brings the good times responsibly, delivering guilt-free indulgence to a generation of drinkers who have come to expect brands to put the planet ahead of profit.”

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