Swedish meat alternatives brand Oumph has launched a plant-based smash burger made from peas and fava beans.
The brand said its new burger innovation manages to capture all of the classic elements of a smash burger, such as juiciness, flavour and crispiness.
Anders Linden, co-founder, corporate chef and head of innovation at Oumph said that the focus is on taste and texture as well as creating a concept that attracts new people to plant-based food.
Linden commented: “There are approximately 800 plant-based burgers on the European market, and in order to launch a new burger it has to be unique. Our new Oumph Smash Burger ticks all the right boxes.”
The Oumph Smash Burger is initially targeted at foodservice and will also be made available in supermarket retail. Brödernas is the first restaurant chain in Sweden to launch the product at its restaurants, with more to follow.
Oumph’s parent company Livekindly Collective said it will launch the new burger into foodservice and supermarket retail in the Nordics and all other markets where Oumph is currently available, with launches in the Netherlands and the UK coming soon.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.