US overnight oats brand Mush has added a new Original flavour to its portfolio, providing a customisable ‘canvas’ for healthy breakfasts.

The ready-to-eat offering features whole rolled oats soaked in almond milk, with coconut and dates for sweetness.

Containing 7g of protein per serving and 0g of added sugar, the plant-based product can be topped with fruit or nut butter for a satiating breakfast that can be enjoyed at home or on the go.

“For years, our community has shown us how much they enjoy customising Mush with their own toppings to layer in extra flavour, texture and nutrients,” said Ashley Thompson, CEO and co-founder of the brand. “Our new Original flavour is a response to that – we created the perfect base flavour for consumers to play with.”

The latest addition to the Mush range comes in 5 oz single-serve cups and, in a first for the brand, an 18 oz multi-serve tub. The larger format, priced at $5.99, is available exclusively at Whole Foods Market, while the individual cups ($2.49) can also be found at Wegmans, Publix and several other retailers.

#Mush #US