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Oat milk brand Minor Figures has launched Barista Oat (Regenerative), a barista-standard oat drink made with regeneratively grown oats from Wildfarmed.


UK food and farming business Wildfarmed specialises in regeneratively grown ingredients, such as oats and flours. It takes a holistic approach to agriculture that works with nature to restore soil health and ecosystems, and reduce carbon. All oats that go into the new beverage are grown by Wildfarmed’s growers.


Barista Oat (Regenerative) is described as a ‘coffee-first’ product that delivers ‘silky-smooth, full-bodied’ coffees. According to Minor Figures, the milk alternative elevates espresso by drawing out the sweetness to produce ‘perfectly balanced’ coffees.


The innovation is the latest to join Minor Figures’ signature Barista Oat range, designed for indulgent coffee experiences. Existing products launched as part of Minor Figures’ range include a shelf-stable cold brew, and its first-to-market innovation Barista Oat (Atomised), a barista-grade oat powder.


In addition to being regeneratively grown and made in the UK, the new Barista Oat (Regenerative) is 100% plant-based, gluten-free and B Corp-certified. It is also fortified with essential vitamins and minerals.


Edd Lees, Wildfarmed’s co-founder, commented: “This is an exciting moment for Wildfarmed, as it's the first time our oats are being used in plant-based milks”.


“Oats are a regenerative powerhouse and a key part of our growers’ rotation – they rebuild soil structure, prevent nutrient loss, support soil biology and increase resilience. Our goal has always been to accelerate the transition to regenerative agriculture, and Barista Oat (Regenerative) gives people the option to choose an oat that helps to support farmers and bring back nature-rich landscapes with every sip.”

Minor Figures launches barista drink made with Wildfarmed regeneratively grown oats

Melissa Bradshaw

21 October 2025

Minor Figures launches barista drink made with Wildfarmed regeneratively grown oats

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