Meatless Farm has extended its range of plant-based meat with the launch of two new products: Meatless Chipolatas and a Chickenless Roasting Joint.
Chickenless Roasting Joint will launch at Tesco stores next week for an RRP of £4.50 and combines pea protein with parsley and sage crumb “to create the ultimate plant-based roast,” said Meatless Farm. Chickenless Roasting Joint is high in protein, free from soya and low in saturated fat.
Meanwhile, Meatless Chipolatas, which comes in a 12-pack, replaces the brand’s original six-pack of sausages and are now available at Sainsbury’s stores for an RRP of £2.50, with an Ocado launch planned for later this month. The plant-based chipolatas offer a realistic imitation of real meat and are rich in pea protein, low in sugar, gluten-free, soya free and a source of fibre.
Morten Toft Bech, founder of Meatless Farm, said: “We know that there are many factors at play when people consider making the switch to meatless, so we want to do all we can to innovate and offer better solutions that will keep our existing customers interested while enticing new people to try our products”.
“With huge competition from new and challenger brands in the category, we wanted to relaunch our popular sausage pack to a new and improved tasting chipolatas and create a versatile roast product that could feed the whole family. Both launches are quick to cook and a planet-friendly swap for the foods our nation knows and loves.”
© FoodBev Media Ltd 2024
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