LiveKindly Collective has signed an agreement to acquire German plant-based food brand Greenforce.

Headquartered in Munich, Greenforce was founded in 2020 and produces a range of plant-based food products including alternatives to meat, cheese and eggs.

LiveKindly Collective, a group with a global footprint and headquarters in New York, US, will add Greenforce to its portfolio of plant-based brands – which also includes Fry’s Family Foods, Like, and Oumph.

In a statement shared on LinkedIn today (2 July 2026), the group said the acquisition marks a key milestone in its mission to “make plant-based eating the new norm” while further strengthening its position in the market.

“Germany is one of the most important plant-based markets in Europe, and by bringing together Greenforce's innovation and strong consumer brand with LiveKindly Collective's international scale, production capabilities and distribution network, we are creating even greater opportunities for growth and category development,” the company’s statement reads.

David Suarez, CEO of LiveKindly Collective, noted that the plant-based foods market is in a phase of “strategic consolidation”.

He added: “At LiveKindly Collective, we are actively shaping this development. The integration of Greenforce is another important step in our strategy to lead this category, with a clear focus on growth and sustainable profitability”.

Financial terms of the transaction were not disclosed. The deal remains subject to regulatory approval, with the two companies continuing to operate independently until such approvals are granted.

LiveKindly, founded in 2020 by Roger Lienhard, has expanded its offering in recent years, adding to its portfolio and building on its strategic partnerships. The company reported a major milestone in November last year, closing its first series of profitable months since its inception despite market headwinds within the broader alternative protein sector.

The company partnered with Tindle Foods in a manufacturing deal in December, with CEO Suarez stating that the company’s financial security allowed it to look beyond organic growth.

Top image: © Greenforce