North American artisan bread producer, La Brea Bakery, has unveiled its new plant-based brioche bun for foodservice and restaurant operators.

The bread replaces the company’s original brioche and is said to have a rich, mildly sweet flavour.

“Many foodservice operators have streamlined or simplified their menus over the past few years, and the new La Brea Bakery brioche bun meets multiple consumer demands, including gourmet offerings and health halos,” said Brie Buenning, director of marketing at La Brea.

“We are committed to providing our operator customers with an expansive and flexible assortment of elevated artisan breads to satisfy their patrons, meet current trends and support increased profitability.”

The new bun is available to the foodservice channel now.

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